Arpanex: Brand Identity and Website, Built From Scratch
Client
Arpanex
Scope of Work
Brand Identity, UI/UX Design & Web Development
Location
India
Industry
Professional Services
About the Arpanex Project
Arpanex came to us as a brand new business — no name recognition, no visual identity, no website. We handled the full build end-to-end, from the first logo sketch to the final deployed site.
Complete brand identity logo, color system, and typography built from scratch.
Fully custom website designed and coded in-house, not templated.
Responsive on every device built mobile-first from day one.
Launch-ready from day one brand and site shipped together as one cohesive package.
Where It Got Difficult
Starting a brand from absolute zero means there's no existing foundation to build on — every choice carries more weight because nothing exists yet to fall back on.
No existing identity to reference every visual decision had to be made from a blank page.
No site structure or content information architecture had to be defined before any design work could start.
Brand and website had to launch together leaving no room for the two to drift apart or feel disconnected.
How We Solved It
We treated brand and website as one connected project instead of two separate handoffs, so every decision on one side informed the other.
Brand strategy first before any screen was designed, to keep the visual identity intentional.
Design system built early so the website could scale beyond the first set of pages.
Close collaboration throughout identity and UI evolved together instead of in isolation.
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Email Us
hello@vibeventure.in
Call Us
+91 927 494 0383
Mon - Fri, 9am - 6pm (IST)
Headquarters
2, Somnath Complex, Somnath Road
Mahesana, Gujarat, India
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