Google Ads
Through the Google Ads online advertising platform, companies can produce advertisements that show up on YouTube, the Google search engine, and other websites inside the Google network. Businesses only have to pay when a customer clicks on their advertisement because it uses a pay-per-click business model. To make sure that ads are seen by the correct people, Google Ads gives companies the ability to target particular audiences via key phrases, location, and other variables. Businesses can analyze and optimize their ad success with the use of the platform's extensive analytics and support for multiple ad types, such as text, picture, and video ads.
Categories of Google Ads
Display Ads:
These are visual ads (images or banners) that appear on websites within the Google Display Network (GDN). The GDN includes a vast collection of websites, apps, and videos where advertisers can place their ads.
Video Ads:
These ads appear on YouTube or other Google Display Network sites. Video ads can be skippable or non-skippable and are typically used to increase brand awareness or promote specific products.
Search Ads:
When people search for particular keywords, these text adverts show up on Google's search engine results pages. They typically show up at the front or bottom of the website with search results.
Shopping Ads:
Shopping ads showcase products for sale, including an image, title, price, and store name. They appear on Google Search, Google Shopping, and the Display Network. These ads are particularly useful for e-commerce businesses.
App promotion ads:
App promotion advertisements: These are made to encourage users to download and interact with apps. They can be found in applications via the Google Display Network, as well as YouTube, Google Play, and Google Search.
